- #DROPKEY STUDIO FULL#
- #DROPKEY STUDIO SOFTWARE#
- #DROPKEY STUDIO TRIAL#
- #DROPKEY STUDIO PROFESSIONAL#
Scharer envisions an entire mobile content capture marketplace that allows professionals to sell backgrounds they’ve shot, then others can to pay to use them in their Studio in a Bag-created content. The HD background store is just as important as the green screen hardware for the DropKey business model. People don’t understand that 60 or 70% of what they watch uses chromakey and green screen,” says Scharer. “That experience led me to believe that I could marry an iPhone with those three things the iPhone is missing to create a whole, mobile-based television station. He also wrote and produced the single Get It Together, which saw some success in the charts.
#DROPKEY STUDIO SOFTWARE#
Near the beginning of Scharer’s career, he worked as a recording artist, and was an early adopter of the democratising power of digital tools, including audio hard disk recording technology and audio editing software by Digidesign (which later became Avid Audio). The other things you see out there are pieces of a solution, but ours is perfect, live chromakey,” he says.
#DROPKEY STUDIO FULL#
What we have is a full chromakey solution. “In the next six months, I’m going to take three iPads and create a sitcom in a basement and no one will be able to tell it’s not made at NBC Studios.
#DROPKEY STUDIO TRIAL#
Having addressed the third issue with the Studio In A Bag solution, Scharer is going to trial a full broadcast implementation later this year.
#DROPKEY STUDIO PROFESSIONAL#
“The iPhone is only missing three things that enable you to have the same power as a major broadcaster: professional lights, professional sound and professional background replacement.” He believes the broadcast production power of iOS devices is only now coming into its own. What makes Studio In A Bag unique, he says, is that it is a full solution for broadcast-quality chromakey for iPhone. Scharer believes the DropKey solution will help democratise content creation and open it up to a lot of first-time video creators, from teenagers up. The Edison Awards, launched in 1987, honour excellence in new product and service development, marketing, human-centred design, and innovation. Studio In A Bag has recently won a Platinum prize at the 2019 Edison Awards in the category of Media, Visual Communications & Entertainment. With cloud technology, professionals can create content in the cloud that non- professionals can then use to make their content, sync it to the cloud, use whatever workflows they might subscribe to and then output the finished piece to whichever device they want.” “It’s actually the infrastructure of what we think is going to be on television, captured on smart devices, five or ten years into the future. “Studio in a Bag is not just an innovation that allows live background replacement,” explains Scharer.
The company is also developing a streaming feature for Twitch users. The videos will cost $0.99 each and sync directly to the user’s content from the cloud.
The system is aimed at small production companies, YouTubers and even hobbyists, and is available via the DropKey website for £460 ($599).ĭropKey is also aiming to offer a complete online marketplace for backgrounds, which will allow purchasers of the system to download video loops that suit their location requirements and content. “When I started thinking more about it, and about how the iPhone could run a perfect chromakey while capturing video, I realised I had something.”Īfter several years, his efforts resulted in the DropKey Studio In A Bag: a portable, inflatable green screen system that also has the ability to swap digital backgrounds in and out of footage from a large library of HD video footage. “I was thinking about American Idol auditions and how the producers could save 50 million bucks by not doing an 11-city tour and instead having contestants send in their auditions taken on iPhones,” Scharer recalls. DropKey founder Rockwell Scharer III began to think about the powerful production capabilities inherent to Apple’s mobile technology when he had his first iPhone 3G.
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